About

I've been translating ideas into visual language since 2008. I build brand identities, interfaces, video and digital narratives — and I write about how they work.

I see design not as decoration but as a discipline of decision-making. What gets read first on a page, what stays in the background, and why — these aren't aesthetic preferences, they're the decisions that determine whether design does its job. That's why most of my work is about removing what isn't needed.

What I write on the blog extends that approach: instead of stating a rule, I try to show how to test it. The apps in the Tools section exist for the same reason — they run in your browser, your data never leaves it, they do the job and close.

How I work

For the brands I serve independently, I run the work on my own, from the first idea to final delivery. One point of contact, one point of view: nothing gets split into pieces and lost between different hands.

What I do

Why this site exists

I started this site to pass on what I've learned in my career to people just starting out and to those who want to become experts in their field. Over time the posts grow into an archive you can come back to; writing down terms I've just learned and topics I've researched is also how I make them stick. I also share files and tools that are useful for designers, photographers and video makers.